Media Kit

The Brand Standards

The Kababayang Pilipino logo is the principal visual element of the Kababayang Pilipino brand. Since the purpose of the logo is to help identify Kababayang Pilipino, care must be taken in its use. The logo must not be redrawn or modified in any way, including rotating, skewing, or flipping the logo. It must not be decorated, represented in perspective, outline, or negative form, or used for frivolous decorative purposes

The Kababayang Pilipino Colors

The logo should appear on solid black or solid white background. The logo never appears on blue, green, purple, yellow, or any other color or high-contrast pattern, except as noted above.

Kababayang Pilipino Cyan
Pantone 032 or CMYK 50/3/0/0; RGB 102/204/255 or Hex #66CCFF

Kababayang Pilipino Green
Pantone 122 or CMYK 87/21/100/9; RGB 0/135/0 or Hex #008700

Kababayang Pilipino Purple
Pantone 122 or CMYK 49/100/0/0; RGB 153/0/153 or Hex #990099

Kababayang Pilipino Yellow
Pantone 122 or CMYK 2/16/97/0; RGB 253/209/22 or Hex #FDD116

The Kababayang Pilipino Font

The Kababayang Pilipino brand font is Optima, Roman. This font family should be the only family used for all print materials and for any text set in Web graphics.

Kababayang Pilipino’s brand capitalization standards are as follows:

kababayangpilipino.org
Website name

Kababayang Pilipino Cultural Performing Arts Group
The full name of the brand

Celebrating the Philippines through Dance and Music
The tagline

KP
The abbreviated name of the brand – uppercase

Kababayang Pilipino’s / KP’s
The possessive form of the brand name. Use the possessive of a proper noun sparingly.